Top 9 Email Marketing Tools for Small Businesses

If you are reading this post, I’m sure you know how important is to create a mailing list to retain the loyalty of your blog users. It’s essential to weave a deeper relationship with your subscribers, communicate and get to know them better.

There is nothing more wrong than using your mailing list just to communicate the release of your latest article.

Your subscribers should be treated as privileged: you have to give them added value! Send exclusive content, new discoveries, case studies, or your future plans. This helps to establish a really deep connection between you and your readers.

This post at WHSR suggests always having something to offer in your emails, whether that’s a freebie or an idea, or an opinion, and always making the person feel special.

Now, even if it may sound easy, I can tell you that managing a successful newsletter is a trivial task.

Today, millions of emails are sent every day in the world and, with the current pace of life, no one can read all the emails he receives. Due to the limited time available, each person decides in an instant if he is going to read or not message, often, by simply scanning the object or the sender.

For this reason, you must know the basic strategies of email marketing, which include using the right service provider. Yes, Google Workspace is great, but it’s not enough to build and manage email lists.

In this post, I’m going to list the top nine email marketing tools in the industry. It’s up to you to decide the one you like more.


1. GetResponse

getresponse homepage screenshot

GetResponse is, in my opinion, one of the best email marketing providers. With an intuitive user interface and beautiful design, you can create attractive email newsletters to boost your business.

I like the email creator feature that checks how the messages will look on desktops or smartphones, so as to make the proper changes before sending them out. There are more than 500 templates to choose from, plus, there are more than 1000 free iStock images you can insert into your emails to make them more visually appealing.

One of the main features is the autoresponder, the most loved tool of bloggers and marketers. Using this tool, you can create a series of emails that are sent to users automatically at specific intervals of time, once subscribed to your mailing list.

This is actually a powerful strategy, that gives you the opportunity to stay in touch with your audience for a long time. And it’s an automatic system. Once you set it up the first time, it works the same way for every new subscriber.

GetResponse also offers an easy-to-use landing page creator (it’s a feature included in all plans, something that you don’t see on many other ESP).

There are more than 100 templates to choose from, with good-looking “thank you” pages that match the design of the template chosen.

The drag’n’drop WYSIWYG editor is really simple to understand. Without particular HTML knowledge, you’re able to move and edit every element of the landing page (such as buttons, texts or boxes).

I particularly like the extra option to publish the landing page on the tab of a Facebook fan page (other than on websites or a free GetResponse sub-domain).

Every template is mobile-friendly, which is really important nowadays.

The last feature I want to talk about is the webinars (something that just GetResponse offers included in an email marketing service plan).

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As you know, a webinar can boost your business and improve your audience, by creating online events where you can share your knowledge on certain topics. This is a perfect occasion to gather new contacts for your mailing list.

Pricing is competitive. From $15/month for unlimited emails to 1,000 contacts or $25/month for up to 2,500 contacts (included the landing page builder, other than email creator and autoresponders). The next step is at $49/mo, including also the webinar service.


2. AWeber

Aweber homepage screenshot

AWeber is another popular choice, which used to own the market monopoly until a few years ago (I remember it was the obvious choice when I started blogging in 2010).

It has many high-end features, including autoresponders, sign-up forms, email deliverability, and email newsletters with a drag-and-drop editor.

I particularly like the easy-to-use templates and segmentation capabilities.

There are a few cons, however. AWeber doesn’t support mobile platforms and doesn’t host images on its own servers.

You can make use of landing pages with Aweber, using a series of third-party tools or (if you have enough expertise) by manually coding your landing page and inserting the Aweber form (unlike GetResponse which offers the landing page editor included in all its plans).

Prices are quite hard to digest. Plans range from $19 per month for just 500 subscribers, scaling to $29 for up to 2500 and $49 for up to 5000.


3. MailChimp

MailChimp homepage screenshot

MailChimp is a good solution for very small businesses. The free plan offers lots of third-party integration and a good number of help materials. There are built-in templates and editor to customize the campaigns.

The free version supports up to 2,000 users and up to 12,000 emails per month, switching to the paid version costs $15 (or up to $240) per month depending on how many subscribers you have.

Good integration with mobile and awesome application for Android and iPhone.

There are a few cons. Features like spam filtering, analytics tools, and auto-responding abilities are absent in the free plan. Even with paid plans, reports aren’t real-time and are quite slow to refresh.

When your mailing list is over 2000 subscribers, with MailChimp the service can cost quite a lot. With 2,500 contacts, the price would be $30, scaling at $35 for 2600 users and $40 for 2700. Quite expensive, even with unlimited emails.

As a bottom line, I can say that MailChimp is easy to set up and simple to use. If you are a small business looking to get started with email marketing with the least amount of investment, MailChimp should be your solution.


4. Constant Contact

ConstantContact homepage screenshot

If you are just starting with email marketing, other than MailChimp, ConstantContact could be a great solution.

They offer a powerful and user-friendly interface with a wide selection of email templates.

There is a huge selection of materials to leverage email marketing for your business, such as webinars, tutorials, user guides, and tips to help you in this industry.

ConstantContact offers great event management tools and useful social media campaign resources.

But there are a few cons. They miss some advanced options, such as triggered campaigns and an RSS to email function (these features are powerful when you want to automate part of your campaigns), or even A/B split testing, which is another important omission (I’m sure you understand how A/B testing can improve your conversions).

They have quite high prices for the industry, starting at $20 per month to send unlimited emails for up to 500 users and scaling to $35 per month for 2,500 contacts and $55 per month for up to 5,000.

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5. Benchmark Email

Benchmark homepage screenshot

Benchmark Email offers a free plan which allows you to send up to 10,000 emails per month.

There are a lot of user segment options and their customer support is great. I liked the Google Analytics tracking option.

With the paid plans, you can get other premium features, such as online surveys, email templates, and tracking email statistics.

Overall, I can say that Benchmark Email grants a simple-to-use interface and a good number of features.

The cons are that Benchmark does not offer Gmail or other third-party contact integration. Plus, there’s no mobile preview option. I also found the email editor a bit glitchy in testing.

Prices start at $9.95 per month for 600 emails and max out at $375 for 100,000 emails per month.


6. Ominsend

Omnisend is a great tool for those who want to take their email marketing to the next level. Not only does this platform offer sophisticated email marketing automation workflows, but you can include additional channels into the same workflow.  

This means you can create complex workflows including channels such as SMS, web push notifications, Facebook Messenger, WhatsApp, Viber, and more, extending your campaigns across several channels at once.  

But email stays at the core of what Omnisend does, and they do it well. You don’t need HTML savoir-faire to create emails with this tool, instead just use their drag-and-drop visual composer. That same visual aspect is used when you’re creating popups, landing pages, or anything else in Omnisend 

Another interesting point to note is their segmentation. They allow you to layer segmentation so that you can target by profile data, campaign engagement, customer behavior, or a mixture of the three. This allows you to get pretty precise when you’re targeting your campaigns.  

The biggest con with Omnisend is that there is no mobile app at the moment. So if you’re trying to send your campaigns on the go, it might be a good idea to bring a laptop.  

Prices start from $16 per month for their Standard plan, and their free plan for basic email marketing allows for up to 15,000 emails per month.  


7. EngageBay

EngageBay is the new kid on the block but fast becoming the preferred email marketing service for many startups and small businesses out there. They offer a wide array of email marketing templates powered by a simple drag-and-drop interface. Moreover, the segmentation and targeting functionalities are great. 

The ability to personalize your emails, rich formatting options, and an easy option to track your campaign performance makes EngageBay a great marketing automation software to go for. 

Grow your business with powerful email marketing. Choose from several ready-made email templates or create your own. Personalize every part of the email and send them in a click. Track and analyze your results. Choose from a wide array of email marketing templates to suit your business needs. Use their simple drag-and-drop interface to create a template that suits your business need. Segment and target your subscriber lists. Personalize your emails. Track and optimize your campaigns. 

But it’s the pricing that really stands out: 

Pricing per contact 

  • Up to 1,000: $0/mo
  • Up to 10,000: $7.79/mo 
  • Up to 25,000: $14.99/mo 
  • Up to 50,000: $29.99/mo 

What we like about EngageBay: The number of features it offers at a competitively low price point. Their flexible, customizable plans are good too. The user interface is simple and user-friendly and their support is commendable. It is a modern platform for small businesses that cannot afford higher-priced solutions. 

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What they should improve: Emails are branded so if you’d like to send emails without the EngageBay brand, you’d have to pay extra.  

Who is this for: those who are looking for a powerful yet affordable tool to reach customers via different channels (emails, SMS, push notifications, etc). Also, in case you are looking for a free tool, they offer a decent deal for $0 a month. 


8. AeroLeads

Have you heard about AeroLeads…? That’s one of the best email marketing tools in the market helping you find business email addresses. Part of your email campaign requires the right set of audiences to broadcast your brand.

AeroLeads helps you extract Email IDs, contact numbers, addresses, and many more credits to work with. Email Marketing needs potential leads and acquiring them needs more effort and man-hours. AeroLeads has made it easy to collect prospects from various platforms like LinkedIn, Instagram, Twitter & more.

Giving you the feasibility to access it around all platforms, AeroLeads has a free Google Chrome Extension that allows you to extract emails and integrates them in a consolidated .CSV file.

The simple yet powerful plugin gives you both customization and automation. You can now upload your data, and synchronize them to your favorite CRM like Salesforce, Zoho CRM, Mailchimp, HubSpot, FreshSales, and Zapier.

  • Flexible 
  • Import / Export Data 
  • Extract Business Leads Email Id 
  • Works across LinkedIn, Twitter, Instagram. 

The pricing of AeroLeads gives you full access without any restrictions. Though there is a full-time free access agenda, when there are restrictions to specific user profiles, the AeroLeads premiere version will give you exclusive access to all prospects at $49. With chat and email support to back you up, you can acquire up to 4000 credits wherein five users are allowed to help in with your email campaign at $149. Supporting bulk tasks, the plugin gives you a cost-effective plan that can grow your revenue at the same time helps you immensely in lead generation.


9. NotifyVisitors

NotifyVisitors is a powerful email marketing tool that businesses can use to transform their email campaigns. They provide a comprehensive suite of email solutions for businesses of any size to help them create and send highly targeted email messages to their customers. 

Drag and drop email editor to make email templates of your choice. Moreover, using personalization to send more relevant content to generate better outcomes 

From creating automated email newsletters, customized email newsletters and email series, NotifyVisitors has all the tools and features you need to engage with your customers directly through email. 

In-depth analytics to provide you insights into every campaign. Furthermore, businesses can easily track the performance of their emails in real-time to ensure they are optimized for success.

The best part about NotifyVisitors is, it is easy to set up and implement and does not require any coding knowledge to get started.

Moreover, it offers a free plan that allows you to understand its functionality and decide for yourself.


Final Words

While it’s always up to you the final choice, I’d like to hear what you think about these 9 email marketing tools I talked about in this post.

Do you have experience with any of them?

Please share your views in the comments below, thanks!


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