Linkedin is a great place to find new business connections. However, sending mass business emails on the platform is not for the faint of heart. Although it is possible to send messages to many people at the same time, the chances of getting a response from just one contact are slim to none.
The trick is to select an audience list that is targeted, but not too broad. For example, you can opt for a smaller group of primary care contacts. You can also choose to only contact people of a certain age or demographic group. You can even filter your contacts by company, location, tag and title.
Whether you’ve been using LinkedIn for years or are just starting out, there are a number of benefits to sending Mass emails on LinkedIn. These include the fact that InMails are typically viewed 166% more often than emails. Additionally, shorter InMails have been shown to produce higher response rates.
The open rate is 166% higher than email
Using LinkedIn’s InMail to connect with prospects and customers is undoubtedly a valuable exercise. It’s the ideal way to stand out from the crowd and there’s a good chance you’ll get a response. If you’re having trouble figuring out how to go about this, the company has an official email help page that you should definitely read.
There’s a lot to be said for using LinkedIn’s InMail feature, not least the fact that it’s a proven way to increase open rates. Unlike traditional email, LinkedIn limits the number of message ads per member, eliminating duplicates from the inbox. It also has an award-winning InMail team. Keeping the email inbox under control is a top priority for sellers.
Combine LinkedIn promotion and email marketing
Whether you’re marketing to consumers or B2B, using a combination of LinkedIn promotion and email marketing can help you grow your business. To succeed, you need a strategy that is tailored to your target group and your objectives. The most important aspect of an email is its content. Sending the right email to the right people can make a big difference in the amount of sales you generate.
One way to achieve this is by participating in industry discussions. LinkedIn is the perfect place to communicate with other professionals in your field. You can participate by posting high-quality content and joining groups.
Whether you send a mass email to LinkedIn contacts organically or through a third-party email provider, there are five things you can do to ensure your emails reach your target audience. This includes personalizing your message, responding to spam and using automation to increase the number of cold mailings.
Personalization tags add a personal feel to your LinkedIn invitation message
Among the countless LinkedIn-related activities, tagging the coveted profile photo on the site is one of the best ways to engage your fellow BFFs. Besides being a lot of fun, it’s also a great way to network with other high-flying professionals. You can choose from different options, such as LinkedIn Groups and Mutual Connections. If you use these services to your advantage, you can land the coveted job.
Connected helper automation can increase cold mailing to your target audience
Linked Helper is a cool local application for Mac or Windows that increases the power of your brand on LinkedIn. It’s also a smart way to manage multiple accounts. It even has an integrated CRM. A nice feature is the ability to build a targeted mailing list. The software also has an extensive FAQ section.
LinkedHelper can automate your prospecting process, which is especially useful if you have a small sales team. Using this software can also save you a lot of time. It includes a six-step guide to setting up your email campaigns for maximum impact. It is also easy to adjust the software to your own wishes. The app makes it easy to build the most relevant email list based on who you’re targeting. You can also segment your contacts based on various criteria, such as location, company size, and more.
LinkedIn’s algorithm considers low-quality messages as spam
Getting your posts noticed on LinkedIn requires an understanding of the algorithm. The algorithm uses dozens of factors to measure each message. This includes predicting relevance, user interactions, and other key factors. The algorithm consists of three levels and posts are ranked based on their scores and popularity.
The best performing posts appear under the ‘trending content’ tab in the LinkedIn app. The algorithm also identifies the most relevant hashtags and topics for a post. It also prioritizes posts from people who frequently engage and from people with similar interests and skills.
Respond to spam messages on LinkedIn
Having a spam-free profile is the only way to avoid receiving LinkedIn spam messages. The algorithm that sorts content for distribution on the social networking site prioritizes posts that generate engagement. Those who don’t get engagement are then pushed to a smaller group of followers.
It is best to send personalized LinkedIn messages to your prospects. That way they will feel like you are talking to them instead of a robot. However, sending personalized messages is time-consuming and annoying.
It comes down to
Business emails on LinkedIn are plentiful, but do you know which ones to avoid? What you have to do is find out. If you have the time and patience, test your mettle with a free trial of Linked Helper’s email marketing software. While it is possible to send messages to thousands of contacts, it is not recommended. If you’re on a budget, you may have to forego some of the program’s more advanced features.