Executing a lucrative marketing strategy is an essential part of expanding your business. To build a business, amid the fierce competition, implementing a good marketing strategy can be possible using the best marketing tools available online.
This blog details the 8 most impressive online marketing tools you can use to plan a successful marketing strategy for your business.
Before we start, let’s understand what marketing tools are.
What are digital marketing tools?
The word ‘tools’ here implies strategies and techniques. Digital marketing tools are the tools that companies use to promote their products and services and develop their business.
Digital marketing tools help businesses achieve their primary goals and objectives. Companies use various marketing tools aimed at increasing sales and collecting customer information. These tools are used to communicate business information, capture customer interest, and motivate action.
Now let’s take a detailed look at the seven effective digital marketing tools you can use for your business.
7 effective digital marketing tools in 2024
1. Google Analytics
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Google Analytics is one of the most powerful marketing tools on the internet. It’s the tool that should be on every marketer’s list.
Google Analytics is a free tool offered by Google. It is used by more than 60% of website owners.
It provides valuable insights that allow you to track every visitor action on your website. Some actions you can track with Google Analytics are:
- The number of visitors to your website, per day, month or other period.
- The keywords people use to search for your site on Google
- The demographics of the users
- Where the visitors come from – outreach websites, ads, searches, direct.
- The amount of time each user spends on your website.
Setting up the analytics tools only takes a few minutes, but can have a big impact on your business. Learn Google Analytics can help you develop future strategies and can prove extremely valuable.
2. Google Search Console
Google Search Console is another free tool offered by Google. This allows you to improve the overall performance of your website, optimize traffic and score higher on Google.
Google Search Console shows you the top 1000 backlinks and 1000 organic keywords so you can spot and address the content you’re missing. It also informs you about warnings and errors and resolves any technical issues on your website.
A few more search engine optimization metrics you can analyze on your website using Google Search Console are:
- The number of clicks your website received
- Impression: how many times people saw your link on the internet
- Average position: the position of your site on Google compared to other sites
- Click-Through Rate (organic CTR): This is the number of clicks divided by the impressions
Source: https://kimscotland.com/google-search-console-dashboard/
3. Google PageSpeed Insights
Google PageSpeed Insights is a tool that allows you to easily test the speed of your web page. It is an important factor to take into account to improve user experience. Longer load times tend to have higher bounce rates and a lower average time on page. This therefore has a negative impact on your conversions.
Google PageSpeed Insights measures the performance of a page for both mobile and desktop devices and gives you a detailed report on which factor is slowing down your site’s loading time.
Google Page Insights produces a detailed report on what slows down your web page, based on two parameters.
- Time to load above the fold – It refers to the time it takes for the page to fully load the first view the visitor encounters on your website.
- Time to load the full page – It refers to the time it takes for the page to fully load.
The PageSpeed Insight score ranges from 0 to 100. A score above 85 indicates that your website is performing well.
Red and yellow points in the report indicate that your site is having noticeable loading issues. While green points are indicative of no significant problems.
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4. Hootsuite
Social Media Marketing plays a vital role in the expansion of any business. Hootsuite is a central management platform that allows you to pre-schedule your social media posts for each platform, saving you a lot of time.
The tool allows you to plan and manage your social media profiles for more than 30 platforms. This allows you to schedule posts 24/7 so you can expand your reach to an international audience.
Source: https://www.g2.com/articles/content-curation
A few features that Hootsuite offers to grow your business are:
- Track which social media campaigns are working most effectively
- Calculate your Return on Investment based on the above data
- Track mentions of your brand
- This allows you to respond to comments and mentions from the dashboard
- Schedule posts for active hours to get more engagement
Hootsuite has a free version available. You can also use the paid version, which starts at $49 per month.
5. Kanva
Canva is a graphic design tool that offers a wide range of design options. The platform allows you to design images, messages, create videos, create PDFs, logos, certificates, brochures, invitations and more.
It also allows you to customize your creations using a variety of color palettes, font options and effects. You do not need to have any prior knowledge of graphic design. With Canva’s simple drag-and-drop feature, you can create original and visually appealing content in just a few minutes!
Canva offers a free, pro, and enterprise membership. Canva’s free templates are also very attractive! However, the pro and enterprise plans are suitable for larger organizations as they provide more than four lakh templates to the users.
6. Uber suggestion
Ubersuguest is a useful tool for keyword research. It provides you with keyword ideas and suggestions relevant to your niche and helps you develop your content marketing plan.
Ubersuggest offers you up to 3 free searches per day and you can also upgrade it to paid software.
Source: https://neilpatel.com/blog/ubersuggest-guide/
The tool provides you with useful keyword information such as total search volume, paid difficulty, cost per click, keyword trend, and other historical data.
Ubersuggestion is a tool that is easy to understand and worth using as a digital marketing tool.
7. Grammarly
Grammarly is a Google Chrome extension that helps you eliminate writing mistakes by pointing them out and finding the perfect words to express yourself.
It is a free tool that Google offers to its users. You can also use the premium version to meet the highest writing standards.
A few features that Grammarly offers its users are:
- Detects grammatical, punctuation and spelling errors
- Revises sentences that are grammatically correct but unclear
- Detects the tone of your writing
- Helps multilingual users express themselves well in English
- Can be used on all platforms such as Gmail, Google Docs, Linkedin, Twitter and more
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8. LeadRebel
Converting leads into customers is the most important task for any business.
LeadRebel is a tool that helps you move in this direction by converting your website traffic into leads and ultimately customers.
It allows you to capture leads from online platforms such as Google, Facebook, Twitter, LinkedIn and more. It also helps you create and manage lead nurturing campaigns tailored to your specific needs.
The platform tracks the behavior of visitors on your website and provides insight into what they are interested in, so you can tailor the content to their interests. LeadRebel also has features like lead scoring, automated emails, and segmentation so you can send each lead customized messages.
LeadRebel is a great tool for any business looking to grow their leads, customers and revenue. It will help you better understand your customers and create automated campaigns that drive them through the sales funnel. Moreover, it is easy to use and integrates with many popular web platforms such as Google Ads, WordPress and more. Try LeadRebel today and see how it can help you grow your business!
Conclusion
These were the 8 most effective digital marketing tools that you can use to expand your business in 2023. If you’d like to learn about some other digital marketing tools, here’s a guide to the top 34 digital marketing tools that you can use for your business.
Creating an impactful marketing strategy and ensuring your business is successful requires powerful digital marketing tools. You need to be skilled and persistent in social media when it comes to marketing.
Learning digital marketing tools in depth can prove to be very efficient and save costs and time. Digital marketing training can be extremely useful and can help you thoroughly master various digital marketing techniques and tools.
We hope you enjoyed reading the blog! Will you use any of the digital marketing tools? Leave your thoughts in the comments below.