Here are few proven ways to learn the art of selling.
Focus On Benefits, Not Features
Do you think we all buy products for their features? No. We all buy for the benefits they provide us.
No one really cares about the features of a product, consider any great selling product if you want. For instance, Genesis framework is one of the widely used themes by WordPress users and it has a lot of SEO benefits, mobile friendly, faster loading times etc.
Great selling products mainly focus on benefits, not the features. Next time when you are promoting (or creating) a product, focus on how it can help your readers instead of the features it provides. This is one of the simplest ways to find the greatness of any product.
Ask yourself “who benefits” from the products you are going to promote. If you have desired target audience who is searching for ways to find solutions, and if you promote the RIGHT affiliate product that suits their needs, you can increase your sales.
Listen To Your Audience, They Will Listen To You
While it’s not only important to focus on benefits but you also need to listen to your readers and customers. After all, they are the ones who buy your stuff, it’s not possible to make more sales without their trust and help.
Ask them what they really want. Read other blogs in your industry and find out the top bloggers in your niche to analyze the products they are selling. That way you will be able to rapidly increase your customer gain, support and sales.
It doesn’t matter whether you are a small business owner or a blogger who is thinking real ways to increase affiliate product sales, it all boils down to one important thing: learn to listen.
Before selling any product on your websites, buy it first Or request the product vendor for a free copy, then try it by yourself. Once you start using the product, you will better understand the pros and cons of it. Promote the products only if you are satisfied. That way you will be able to give strong reasons through your product reviews to increase your sales.
Asking The Right Question Is The Answer
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” – Zig Ziglar
Answer these 5 questions
- What’s the need, why should someone buy from me?
- Price barrier: is it too costly?
- Urgency: can you close the deal within a deadline? Always give something for free for buying early.
- Desire: what’s the one thing that makes curious about buying from you?
- Trust: do you have a social proof to boost your sales?
If you can come up with a framework by answering the above questions, you can quickly sell affiliate products that bring in more income for you each and every month. So start answering the above questions to make your sales journey a cakewalk.
Stop Selling, Start Helping
Most successful affiliate marketers know one thing they help people rather than pitching hard their products to make more money. You will hardly make money by selling products without knowing your audience pulse.
There are thousands of successful affiliate marketers who are using products to make a living from online. The best example is Pat Flynn from Smart Passive Income, he generates around 50,000 dollars each month by promoting very few products like bluehost. He’s the true example of how we can make more sales by building strong relationships with readers.
Help people by writing genuine product reviews, recommend the products you personally use and make their buying experience better. The more helpful you are with your products, the more sales you can make. Give your readers what they really want. Your readers are constantly looking for solutions to their problems and you can gain more sales if you find the right affiliate programs to solve their problems.
Here’s a great video by Brian Tracy on how to sell like a pro.
Increase Your Website Search Traffic
Organic traffic is the lifeblood for any profitable website that’s using products to make money. Without the help of search engines, you can’t earn money from affiliate related products. Learn to optimize your websites for certain keywords to increase your website traffic from search engines like Google.
It’s not easy to get the top results for few buyer keywords though but you can expect great flow of search traffic once you start producing great contents around them.