what is a niche business

What is a Niche Business?

What is a Niche?

So what is a niche business?  But HOLD UP!  First please tell me, what is a niche?

Simply put, a niche is an audience. It is an audience that looks for things online. And more specifically, it is a target market looking for a specific thing. And a “niche business” is having that specific thing as the main topic material on your website. Then, getting targeted traffic wanting to know more about it, and even buying products (via your links), related to the niche.

You can start with very broad niches like weight loss, exercise, cooking, healthy food etc. The important thing to do for a niche is to be more specific and narrow down the broader topic to a more defined term. But in saying that also, you don’t want it to be so narrow, that you have nothing to talk about!

So let’s take a step back and elaborate more on a niche and then on a niche business.

Finding a Niche

So let’s look at an example in the Weight loss Category. Doing a keyword search on this very topic brings me back over 329,000 searches a month via my trusty and reputable keyword tool that I use.

“That’s great!” you say. But having a topic so broad and so big like that, will have your content from your website being lost on Google’s pages to the bigger authority websites and basically never being found.

However, there are so many subcategories under Weight loss.
So let’s take a closer look at these;

– Low Carb Diet

weightloss niche
“Healthy Eating Niche”

– High Protein Diet

– The Paleo Diet

– The Atkins Diet

– Becoming Vegan

– Fasting

– Losing weight at 50

– Dieting in your 20s

– Losing Weight after Babies

– Being Healthy Parents

As you can see, these are all types of losing weight themes however, they are now narrowed down to a more targeted audience.

And narrowing them down even more could look like this;

Losing Weight at 50  > > >  Women Losing Weight at 50  or  Men Losing Weight at 50
Being Healthy Parents > > > Being Healthy Parents with Toddlers  or  Being Healthy Parents with Teens
Dieting in Your 20’s > > > Women Dieting in their 20’s  or   Women Dieting in their 30’s

And as you will find when you do your research, the needs of a woman in her 20’s is going to be different from the high protein diet that a male body builder may embark on.  So the audience is very different, and so will the content, and products to guide your potential audience too.

Being more specific you may feel you do not have as much to talk about, but there are heaps of topics within that “Dieting in 20’s” niche. Like their food, which could lead down a vegetarian or vegan path, to types of exercises that may involve equipment like you would use at your local gym. The content and product promotion ideas are truly endless.

Looking at the food option of a young woman following a vegan lifestyle. This could present itself with another niche opportunity. When you do your research and start digging deep, you will be surprised at the opportunity of smaller niches within a broader one.

Really Important When Finding a Niche!

What’s really important when you do decide on a niche, is you have to ask yourself these following things.

Is it something I could talk about till the cows come home?
Am I passionate about it, and truly love the niche I have come up with?
Is it within a buyers market – are people buying products from this niche?
Will I enjoy not only writing about it but continue to research and learn – ongoing?

Because if you answered “no” to a couple of those questions then you will run out of steam for your website. You truly have to enjoy the content you write and have fun doing the research behind it. It’s a huge requirement if you want a Niche Business but more so if you want it to be successful.

And you must get clear on a profitable niche and one that is in within a buyer’s market. Most niches are profitable. If you can give great content on your website that will provide knowledge and value to your audience then you will be building good relationships with them, hence when you suggest a product, they will be more inclined to take you up on your suggestion and buy. But the key is, to provide the content in the first place.

And now onto the Business part of the Niche

So you have found your niche and you are very passionate about it. You could write endlessly and talk about it to anyone who will listen!  And, you have done your research, know it is definitely in a buyers market and you are champing at the bit to create content about it.

Well the simplest place I will suggest and I know what has worked for me, (and hundreds of thousands of others), is with the website creating platform SiteRubix. You can have your website up in minutes. And also, within the system you become part of, which is free to trial for an unlimited time, will give you training and tasks to assist you to get your new niche business website cranking!

If you really want a profitable business in the coming months and are prepared to put in the time and work to get your information out there, then start right here with SiteRubix and get your Niche website created today.

Just enter a name for your site – the niche you have chosen to write about. You can get more information here on how to build your website for free.

With this platform comes guidance, lessons, and tasks to assist you to get your niche website fully functional and have you sharing your content in no time.

The beauty of building your own niche website is that your content about your chosen topic will be online forever. Which means, if you follow the lessons from this website-creating platform, you could have a profitable site within months and one that could pay you well into the future.

But it comes down to the effort you are prepared to do now. Please do not have the expectation of going into any online business, and just because you “bought in” you are going to be rich in weeks. It does not happen like that in multi-level marketing, blogging, freelancing or anything for that matter.

And it will not happen here either.

It takes time to write content and build your site, however, your efforts will be rewarded if you just keep working it.  With a bricks and mortar business, a new owner just doesn’t buy it and think the sales are going to roll in – now does he?

Well, this is no different.  But with a lot of dedicated work, you will definitely reap the rewards.

If you want more detailed information on the platform I use to have a successful niche business then check out my detailed review here that gives you everything involved within the system.


I hope you enjoyed my latest post and are more informed now on what is a niche business.
Do comment and let me know below!
Make it a great day






10 thoughts on “What is a Niche Business?”

  1. Hi Sharon,
    You’re spot on about narrowing down the niche. Tell me what you think about this, though; while you narrow down a niche as far as you can, you want to leave room for expansion so that you can keep writing long term.
    Would you agree? What would you do to keep a project going long term with a very narrow niche?

    • Hi Paul,

      Yes very true about if you needed to expand. I would pick something that is broad like weight loss. So even if I was targeting say “Dieting in your 50’s” and it was more around the food/recipes plan. If I wanted to I could then expand to exercise as this is related to losing weight.

      I just think narrowing a niche from a broader one gives you options later down the track if you need them. Important though you still have the target audience you started with in mind.

  2. Hey Sharon,

    I want to start my own niche business. But the problem is I don’t know a single thing about the niches I want to get into.

    I want to use a niche like getting divine wisdom but I don’t know much about it, and how I can make a full time business out of it.

    How can I get this working for me? Can you please help me out?

    Waiting for you response,


    • Hi Dave,

      Well it is great you have the niche sorted but you will require a blog and website to build a solid business around it. Definitely check out the links in my post or trial the siterubix and see if this platform is something that will suit you. As it comes with a FREE trial run you have nothing to lose! All the best with it!

  3. Hi Sharon,
    I enjoyed your post, What Is a Niche Business? I agree you must be specific when choosing a niche. Keyword tools can be a great asset in this process and can give you many good suggestions that you can use when actually deciding on your niche. I have a niche website and I found the keyword tool extremely helpful in choosing my niche.

    • Hi Joyce,

      That is a great way to find out how to find a niche and I must also give that a go to get different ideas so I will definitely try that out too. Thanks for stopping by, I appreciate your help!

  4. Hi Sharon,

    I like you go into detail about what a niche is. I remember when i first heard the word niche here at WA. It was so confusing, for me. I feel like the word is confusing when you first hear it. You are right there are many different things that you can build on any niche. Thanks for being so informative and sharing your knowledge!

    • Hi Lady-Val,

      I was the same in regards to a niche but now glad I have learned how to do it properly. I cannot wait to start building and sharing something I love to do! Thanks for you comments and stopping by!

  5. Narrowing down your niche is important and asking whether this something I can be talking about all the time is even more important. If you don’t like writing about it, it will make it even more difficult to work on.Many people find out the hard way which results in them recreating their site all over again to see what they really like to talk about.

    • Hi Liz,

      For that very reason is why I did not rush into a niche site and just doing a money making site for now. I want to be clear on what I share and be really passionate about it and know I will have a lot of thinks to talk about. So thanks for adding that and stopping by!


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