What is a Niche?
So what is a niche business? But HOLD UP! First please tell me, what is a niche?
Simply put, a niche is an audience. It is an audience that looks for things online. And more specifically, it is a target market looking for a specific thing. And a “niche business” is having that specific thing as the main topic material on your website. Then, getting targeted traffic wanting to know more about it, and even buying products (via your links), related to the niche.
You can start with very broad niches like weight loss, exercise, cooking, healthy food etc. The important thing to do for a niche is to be more specific and narrow down the broader topic to a more defined term. But in saying that also, you don’t want it to be so narrow, that you have nothing to talk about!
So let’s take a step back and elaborate more on a niche and then on a niche business.
Finding a Niche
So let’s look at an example in the Weight loss Category. Doing a keyword search on this very topic brings me back over 329,000 searches a month via my trusty and reputable keyword tool that I use.
“That’s great!” you say. But having a topic so broad and so big like that, will have your content from your website being lost on Google’s pages to the bigger authority websites and basically never being found.
However, there are so many subcategories under Weight loss.
So let’s take a closer look at these;
– Low Carb Diet
– High Protein Diet
– The Paleo Diet
– The Atkins Diet
– Becoming Vegan
– Losing weight at 50
– Dieting in your 20s
– Losing Weight after Babies
– Being Healthy Parents
As you can see, these are all types of losing weight themes however, they are now narrowed down to a more targeted audience.
And narrowing them down even more could look like this;
Losing Weight at 50 > > > Women Losing Weight at 50 or Men Losing Weight at 50
Being Healthy Parents > > > Being Healthy Parents with Toddlers or Being Healthy Parents with Teens
Dieting in Your 20’s > > > Women Dieting in their 20’s or Women Dieting in their 30’s
And as you will find when you do your research, the needs of a woman in her 20’s is going to be different from the high protein diet that a male body builder may embark on. So the audience is very different, and so will the content, and products to guide your potential audience too.
Being more specific you may feel you do not have as much to talk about, but there are heaps of topics within that “Dieting in 20’s” niche. Like their food, which could lead down a vegetarian or vegan path, to types of exercises that may involve equipment like you would use at your local gym. The content and product promotion ideas are truly endless.
Looking at the food option of a young woman following a vegan lifestyle. This could present itself with another niche opportunity. When you do your research and start digging deep, you will be surprised at the opportunity of smaller niches within a broader one.
Really Important When Finding a Niche!
What’s really important when you do decide on a niche, is you have to ask yourself these following things.
Is it something I could talk about till the cows come home?
Am I passionate about it, and truly love the niche I have come up with?
Is it within a buyers market – are people buying products from this niche?
Will I enjoy not only writing about it but continue to research and learn – ongoing?
Because if you answered “no” to a couple of those questions then you will run out of steam for your website. You truly have to enjoy the content you write and have fun doing the research behind it. It’s a huge requirement if you want a Niche Business but more so if you want it to be successful.
And you must get clear on a profitable niche and one that is in within a buyer’s market. Most niches are profitable. If you can give great content on your website that will provide knowledge and value to your audience then you will be building good relationships with them, hence when you suggest a product, they will be more inclined to take you up on your suggestion and buy. But the key is, to provide the content in the first place.
And now onto the Business part of the Niche
So you have found your niche and you are very passionate about it. You could write endlessly and talk about it to anyone who will listen! And, you have done your research, know it is definitely in a buyers market and you are champing at the bit to create content about it.
Well the simplest place I will suggest and I know what has worked for me, (and hundreds of thousands of others), is with the website creating platform SiteRubix. You can have your website up in minutes. And also, within the system you become part of, which is free to trial for an unlimited time, will give you training and tasks to assist you to get your new niche business website cranking!
If you really want a profitable business in the coming months and are prepared to put in the time and work to get your information out there, then start right here with SiteRubix and get your Niche website created today.
Just enter a name for your site – the niche you have chosen to write about. You can get more information here on how to build your website for free.
With this platform comes guidance, lessons, and tasks to assist you to get your niche website fully functional and have you sharing your content in no time.
The beauty of building your own niche website is that your content about your chosen topic will be online forever. Which means, if you follow the lessons from this website-creating platform, you could have a profitable site within months and one that could pay you well into the future.
But it comes down to the effort you are prepared to do now. Please do not have the expectation of going into any online business, and just because you “bought in” you are going to be rich in weeks. It does not happen like that in multi-level marketing, blogging, freelancing or anything for that matter.
And it will not happen here either.
It takes time to write content and build your site, however, your efforts will be rewarded if you just keep working it. With a bricks and mortar business, a new owner just doesn’t buy it and think the sales are going to roll in – now does he?
Well, this is no different. But with a lot of dedicated work, you will definitely reap the rewards.
If you want more detailed information on the platform I use to have a successful niche business then check out my detailed review here that gives you everything involved within the system.
I hope you enjoyed my latest post and are more informed now on what is a niche business.
Do comment and let me know below!
Make it a great day