Which AI Is Best for Social Media Planning?

Artificial intelligence has become widespread since ChatGPT launched in 2022. The technology has been implemented in virtually every industry in innovative ways that have helped streamline tasks and make planning easier.

One of the main applications of current models is the implementation of AI in social media management platforms and as an aid in planning social media strategies. Let’s take a look at why you should consider using AI to help you with your social media planning and which platforms are best.

AI in planning

Part of the appeal of using AI to create a social media plan is the wide variety of features available to media managers. Ranging from automation to ideas that can bring a new perspective to your social accounts, key features that can help with your social planning include:

Content creation

Several AI models have proven to be very efficient in helping social media managers create content to post. Depending on which AI is used, this content may include images or videos that convey the meaning of a message, such as a message stating that you will be awarded bonus credits for playing in a social casino.

Automation and planning

Depending on which model you choose, AI can help you determine the best times to post based on user and follower engagement. With this information, you can automatically schedule your content for these times so you get the greatest reach and impact.

Analysis

In addition to helping with content posting, AI can help analyze posted content to provide in-depth statistics and reports. This can help you keep track of which of your content is the most popular, which you may need to fade out, and which has generated the highest levels of engagement.

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Trend forecasting

While not an exact science, AI has proven valuable in helping identify and predict emerging trends, including hashtags. This information, if used correctly, can give your posts high exposure and help them become mainstream before the trend fully develops.

Traditional social media management platforms

The first group of artificial intelligence tools to consider in social media planning are the traditional social media management platforms. Many of these were launched before ChatGPT sparked the AI ​​boom, but have since integrated AI into their systems to provide more advanced features and better results.

Hootsuite

Hootsuite is one of the most popular social media management platforms. It offers an extensive list of features and a detailed analytics system making it perfect for larger companies with multiple social channels to manage and engage with customers.

The platform introduces a slew of new AI features and now offers special services to help a business expand its reach and increase engagement. These capabilities include content creation, social listening to understand social climates, competitor monitoring, and automated post scheduling.

One of Hootsuite’s best features is its AI-powered trend analysis, which makes it easier for businesses to predict and respond to trends. Many of these features are also designed to fit any budget, with a free plan and paid plans starting at $99 per month.

Germinate socially

Another social tool used by millions of people worldwide is Sprout Social. The tool focuses more on creating engagement with followers and building digital relationships and is used by many companies to strengthen a company’s reputation through active engagement.

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Like many others, this platform’s AI features are extensive, especially in the areas of analytics and reporting. In addition, Sprout Social also offers sentiment analysis, social listening and competitive analysis. Its robust engagement tools, also enhanced with the help of AI, are among the best in the industry.

However, this platform is best suited for larger businesses, as its pricing model starting at $249 per month often drives out smaller businesses. While it is worth the price, it is more expensive than alternatives.

Buffer

Among the more budget-friendly social management platforms, Buffer stands out from the crowd. The platform is perfect for beginners who are still learning how things work or for smaller companies not willing to spend a large amount of money on social management. In addition to offering a free tier, the paid tiers start at just $6 per month.

However, like the others, Buffer comes with a wide range of tools powered by an intuitive AI. This includes predicted optimal post times, content schedules, and reporting. Another notable feature of the platform is its performance analysis, which shows exactly what content was best received online.

Major language model for social media planning

In addition to the dedicated platforms integrated with AI, almost all current major language models (LLMs) can also be used to plan social media.

ChatGPT (OpenAI)

The most recognized LLM is ChatGPT, which is credited with starting the AI ​​explosion that took the world by storm in 2022. The model has many applications for social media managers, including generating creative text, creating post translations, brainstorming content ideas, and even writing social media policies.

In addition to helping with content creation, ChatGPT can also analyze audience sentiment to help determine what to post and when. Its highly creative nature and ability to generate text messages make it popular among content creators. Plus, it’s free, provided you choose to use GPT-3.5, which is still a very capable model.

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Gemini (Google)

Gemini is less known than ChatGPT, but is quickly rising in the ranks the best AIs. The model features advanced reasoning capabilities, making it great for writing detailed posts or analyzing multiple data sets to generate a social media strategy based on real information.

While the LLM is not as well suited as others for content creation, its ability to create robust strategies has made it popular among social managers looking to deploy new strategies or update social policies. The free version also performs all these tasks perfectly, which means there is no real need to subscribe to the paid version (Gemini Advanced).

Claude (anthropic)

Claude is another AI that is quickly growing in popularity. Focusing on ethical AI and following safety protocols, the model is perfect for creating post content that avoids bias and can align your brand with ethical practices. The model stands out for its understanding of natural language and human nuances.

Although it offers a paid version, the free version (Sonnet 3.5) is publicly available. It can help with creating post content, setting up a post calendar, and checking for potential misinterpretation of your posts, making it a valuable tool for many.

Disclaimer

All prices mentioned above were correct at the time of writing and are subject to change.

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