Are you frustrated by sudden interruptions to running campaigns due to Google’s strict ad spend limits? Advertisers and small business owners are struggling to overcome sudden bans, restrictions and spending limits that make Google Ads an expensive and challenging advertising investment.
Despite the enormous lead generation and conversion potential of Google’s display and search ads, marketers are unable to scale campaigns due to numerous limitations. Advertisers managing multiple campaigns for different clients can’t settle for Google’s recently introduced monthly spending limits, as they need a significant budget to achieve tangible results.
Faced with such frustrating limitations, companies can’t even think of pouring more money into their regular Google ad accounts. Instead, upgrading to a Google Ads agency account is a wiser investment as it allows you to bypass all restrictions and guarantee unlimited campaign scaling.
Read on to learn how switching to a Google agency account can help you overcome your spending limitations and maximize ad spend.
Insight into Google’s spending limits
Since June 1stGoogle allows advertisers to set monthly spending limits at the account level, which combined with daily, monthly and lifetime budgets provided greater control and transparency. While the introduction of monthly spending limits simplified account management for multiple customers, advertisers were unable to maximize ad spend for higher returns.
Google offers two heavily implemented spending limits that ensure businesses don’t have to pay more than their daily or monthly limits.
Daily spending limit for ads
Google sets the daily spending limit after doubling the account’s average daily budget. This limit serves as the highest price the platform will charge you on a daily basis for each advertising campaign. While this limit effectively regulates spending, it often limits website traffic and reduces ad performance to meet spending restrictions.
Google Ads can exceed the average daily budget to support a higher number of user engagements, clicks and conversions, but advertisers cannot scale beyond the limit set by the platform.
Monthly ad spend limit
The monthly ad spending limit refers to the maximum amount you pay for all ads Google Ads campaigns that you run throughout the month. Google calculates this amount by multiplying the average number of days you run campaigns by the average daily budget of your account. This limit is tailored to your average monthly budget.
Google doesn’t exceed this limit, which can often result in underperforming campaigns because you’ve exceeded your monthly budget.
Disadvantages of Google’s spending limits
While daily and monthly spending limits ensure transparency and budget control, they pose numerous limitations for companies launching time-sensitive campaigns. Not all companies approach advertising with limited resources and small ad spend.
Most businesses are eager to invest more in their ad accounts to scale campaigns and achieve goals like acquiring new customers, reaching new regions, and driving more traffic. However, regular accounts do not support campaign scaling and force advertisers to operate within strictly limited boundaries. In such a situation it can upgrade to a Google advertising agency account can eliminate constraints to support unstoppable scaling.
Here are some common issues related to Google spending limits:
- Advertising campaigns stop running as soon as the spending limit is exceeded, even if that happens in the middle of the month.
- Managing large accounts with multiple campaigns for different clients becomes nearly impossible with spending limits, resulting in disappointing results and unmet goals.
- Google requires additional efforts from advertisers to monitor daily and monthly spending limits and maintain a balanced historical record of ad spend.
These challenges can derail the performance of time-sensitive campaigns, forcing advertisers to look for more effective solutions that deliver higher return on ad spend (ROAS).
Google Agency Account: Unlimited spend to scale
By upgrading to a Google Ads agency account, advertisers can get unlimited ad spend, allowing them to optimize campaigns for maximum conversions. These accounts are given to prestigious agencies that have a privileged relationship with Google, giving them a range of benefits and advanced features not available to regular accounts.
With maximum ad spend and no restrictions, marketers can take advantage of unlimited campaign scaling to reach a broader audience by showing ads over longer periods of time.
Unlock unlimited ad spend
Google ads stop serving once the account reaches the daily or monthly spending limit, resulting in countless missed opportunities to generate leads and convert users. By switching to a Google agency account, marketers can bypass all the limitations and restrictions and focus all their creative energy on crafting compelling and personalized advertising experiences.
Advertisers are often frustrated by Google’s ad spend limitations and having to constantly monitor budget and payments to ensure campaigns run smoothly. With a Google Ads agency account, marketers don’t have to worry about reduced campaign engagement as they spend money effectively to achieve advertising goals.
Optimal spend is paramount to ensure that the ad campaign runs for a significant amount of time – long enough to attract high-intent users and convert them into customers.
Improved campaign performance
A specialized Google ad agency account is designed to provide advertisers and business owners with state-of-the-art advertising features and tools that support exceptional results. Equipped with professional tools serving prestigious digital marketing agencies, these accounts improve advertising performance to ensure maximum conversions and minimum spend.
A Google Ads agency account supports greater transparency and accountability by allowing marketers to track the performance of every dollar spent on ongoing campaigns. Marketers can track performance using a wealth of metrics and data-driven insights that enable trend mapping and rapid adaptation to changing market trends.
Final thoughts
Upgrading to a Google advertising agency account is the ultimate solution to overcome Google’s strict spending restrictions and take advantage of the search engine’s remarkable potential for generating and converting leads. With a Google agency account, businesses can go a step further than the competition and gain more control as they scale ad campaigns for maximum success.
These accounts are designed to streamline campaign planning and execution, supporting greater control over spend and campaign management. With a Google ad agency account, you can maximize return on your ad spend (ROAS) and minimize waste to ensure optimal resource allocation.