Could your open and click rates use a boost? Here’s how email verification can help you and how to get started with the right service.
If you are passionate about email marketing, you’re probably keeping an eye on your engagement metrics. Open and click rates are an essential barometer of your performance and you’re always looking for ways to improve them.
Of course, the content is important – and so is the design of your templates. But what’s even more important is making sure you’re working with a healthy contact list. Next year, you simply can’t afford to overlook your email hygiene. Otherwise, your email marketing efforts will be in vain.
What is email verification?
Email verification is the fastest and most secure way to check the accuracy of your email database.
An email verifier analyzes each email address in your list and determines whether it is valid and ready to accept email. This way you can separate your valuable leads from the bad ones, and only email people who are likely to be interested in your content.
Why is email verification essential this year and beyond?
If you’ve been running professional email campaigns for a while, you remember its humble beginnings. Marketers used to rely on the “spray and pray” tactic, which isn’t a tactic at all. They used to collect as many email addresses as possible and email them, and pray for results.
However, the sector has come a long way. Not only are there laws that email marketers must adhere to, but Also, advanced software that allows you to target your ideal customers. To ignore these tools and best practices sabotage your efforts – and can get you into trouble, too.
What is your greatest asset as an email marketer? Most industry professionals would say: my email list! It’s clear that your email list is your most important tool, but even more relevant is how you use it. That builds your sender reputation.
Email invalid contacts and you’ll get bounces. Keep sending messages to people who mark you as spam so you get more spam complaints. Keep your emails coming spam traps and you will be mistaken for a spammer.
Everything you do as an email marketer makes or breaks your sender reputation. Internet Service Providers (ISPs) look at it to determine what kind of sender you are. The better your reputation, the more of your emails will end up in the inbox. This is where eemail verification makes a difference.
What does an email verifier do?
You already know that a distinction is made between good and bad email addresses. Now let’s Take a closer look at the latter and see why they are hurting your email marketing.
Your email list decays at an average rate of 22.5% per year. So 22.5% of the email addresses you collect will be lost in just one year. Why does that happen?
- people become dissatisfied with their email provider and switch to another. Their old email addresses will be either invalid Or they are abandoned – and possibly turned into spam traps.
- Employees leave their work email address when they start a new job. Their address becomes invalid and bounces, or turns into a collection email. By their nature, collective addresses receive a lot of e-mail. Such mailboxes easily become full of messages and bounce often, damaging your sender’s reputation.
- Are you offering a freebie on your blog to increase your subscription rate? That’s great, but freebie hunters can use temporary (disposable) email addresses to receive your content. Within days or even hours, these accounts self-destruct and cause your emails to bounce.
- honest subscribers, who really want to receive email from you, make typos when they try to subscribe. If you don’t use the double opt-in, there is no way you can achieve it this new subscriberS again.
Email verification not only solves these problems but also prevents them from occurring. By removing bad email addresses, you can keep your email list organized and reach your target group successfully.
A good email verifier detects and eliminates:
- misspelled and other invalid/fake emails
- spam traps
- misuse of emails (people labeling you as spam)
- collect emails
- throwaway and role-based emails (such as info@, contact@), which are unlikely to relate to your content.
Moreover, the system can detect these risky email addresses for they’ll even end up on your list.
The Email Verification API: An Indispensable Tool
Let’s say your open and click rates have been unusually low lately and you suspect the reason is your poor email hygiene. There are two ways you can get your list back in shape:
- by bulk cleaning your list. This means uploading your existing list to an email verification platform and allowing bad contacts to be removed.
- by using an email cleaning API. Once your database is clean, you can easily keep it that way. The API checks and prevents every new login in real time Low quality addresses will not be added to your mailing list.
The good news? Any reputable email verifier will provide this access an API. This piece of code is easy to install on your login forms and works continuously in the background.
The Benefits of Using a Healthy Email List
Validating your email list means giving up some of your contacts. And that is good! Instead of getting bounces or spam complaints, wouldn’t you rather communicate with real people who want to hear from you?
Here’s what you’ll notice once you start emailing your newly verified list:
- your bounce rate will look much better because email verification removes invalid addresses.
- your sender reputation shall improve, So more of your emails end up in people’s inboxes.
- As a result, your open and click rates will get a boost.
- your overall email marketing performance will increase, giving you a greater chance of achieving your conversion goals.
Consider validating your database quarterly, or at least before each major campaign. Build your emails around your customers tooneeds and interests. Send personalized offers And content that helps and inspires them, and your email marketing will flourish.
Author biography
Paul Leslie is a freelance writer, researcher and interviewer. He has recorded more than 700 interviews, distributed via radio and podcasts. He likes to look and watch again movies and is always up to try a new restaurant.