Want to build awareness and earn more authentic, repurposable content for your brand?
You probably know that sending PR packages to influencers can make it happen.
But what are you doing to stand out among the countless products creators receive?
Here’s the thing: many brands don’t take the time to make their PR packages unique.
And small details like gifting notes make a huge impact on your recipients.
Below we break down PR package note ideas to help. We’ll also share examples of successful PR package messages and our custom note templates that you can swipe for yourself!
3 Examples of PR Package Notes (& Ideas for Writing Your Own Messages)
Before we get into the nitty-gritty, let’s quickly define the notes we’re talking about:
PR package notes are messages that brands include with products sent to influencers.
Assuming you’re conducting your influencer campaigns in-house, crafting a personal message to creators is a sure way to make your packages unique.
Not sure what to say or which format makes sense for you? We’ve got you covered. To kick things off, let’s look at a few examples of actual PR package notes and why they work.
1. Handwritten Messages
Handwritten notes are a low-hanging way to delight your recipients. If you’re wondering if sending a personalized letter is worth the time and effort, check out the PR package note example below.
Source: @tjf713
This creator shared, “Receiving this gift with their note made me cry. I feel so loved by this brand…” This is an authenticity that only a handwritten touch can deliver.
These messages are effective because they create a deeply personal connection that makes influencers feel truly valued.
Source: @hithereche
The glowingly positive response from this recipient speaks for itself.
Done right, your PR package message can really complement the products you’re sending. This works brilliantly because…
- The note creates a super personalized experience. Details such as the creator’s name and the fact that the note is presented from a person and not a brand are important. Likewise, the note feels like a warm welcome from a friend.
- Product details are front-and-center. The recipients know exactly what they’re unwrapping. This means less guesswork and a better understanding of what to post.
- The sender specifically calls out to the creator’s work. Thanking the creators for their “stunning creations” is high praise. This proves that the sender is a legit fan of the creator.
Again, the best influencers are bombarded with PR boxes. Writing a thoughtful message signals that you value your creators and their time.
And given the legwork influencers put in, they’ll definitely appreciate the thanks!
Source: @emmyferrier
2. Typed Letters
Although not as personal as a handwritten message, typed letters are fair game for PR package notes. Check out the example below from Apotheke:
Source: @emilybookedup
This note works because it’s…
- Personalized! Addressing the note to the recipient (Emily) means it’s not just copied and pasted. The message also refers to the current season to add another layer of personalization.
- Simple and subtle. Notice how the message asks for a review from the creator without being too in-your-face about it. This is a great example of how to include a call-to-action in a PR package note. The inclusion of the brand’s social handle is also a subtle nod.
- Stylish. The branded letterhead makes the note feel both sleek and professional. The message’s brevity and poem-like format are a nice touch, too.
This example highlights how personalized notes can feature in your creators’ unboxing experiences.
Source: @ingytheresa
Typed letters can be just as effective when they are thoughtfully written and tailored to the recipient. The more impactful your note is, the more likely influencers are to share it.
Doing so ramps up your creators’ excitement and makes your brand look more caring as a result while a personalized and well-crafted message shows your effort and intention.
3. Handwritten Note Cards
Spoilers: not all PR package note ideas require you to write a novel.
As noted by the example above, brevity can score you bonus points with creators. After all, we’re all busy and the same applies to your recipients. Sometimes less is more.
While handwritten note cards offer less of a chance to personalize the gifting experience, they can still get the job done. Below is a solid example from HereNow CBD:
Source: @beau.tybymaddie
Despite being only a dozen words, this note works because it’s…
- Personalized! Handwritten? Check! Includes the recipient’s name and sender’s name as well? Double-check!
- A balances brevity, personalization and professionalism. The fact that the note is written on a business card means that it can say more with fewer written words.
- A clear “thank you.” This is arguably the most important thing you can say to creators in a PR package message. Never neglect the power of being polite.
Source: @bridgetteugarte
Looking for a way to turn a simple unboxing into a memorable brand moment? Check out the creator’s video above and see how a thoughtful note card can make all the difference!
The takeaway? Handwritten note cards stand out with a personal, heartfelt touch and leave a lasting impression on creators.
Which Type of PR Package Note is Best?
Choosing the best type of PR package note depends on your team’s bandwidth and time.
Balancing personalization with the need to send products to creators at scale can be challenging for brands that work with more than a handful of influencers.
But the right note can help you make a lasting impression while staying efficient!
To make things easier, we’ve created a table comparing different types of notes. It highlights their key insights so you can find the right fit for your brand’s needs:
No matter which type of note you choose, the key is to align it with your goals and the relationship you want to build with the creator. Thoughtful communication, even in its simplest form, helps reinforce your brand’s value and leave a positive impression.
How to Write PR Package Notes That People Will Remember
Now that you’ve seen some examples, you’re probably ready to put pen to paper.
But if you’re still not sure what to say in your note, don’t panic!
Not everyone is a wordsmith. We get it.
Below we walk through the steps of crafting a PR note and a few key details to include.
Personalize Messages When Possible
The common thread between the best PR boxes? They all contain personalized notes.
That means addressing the influencers and signing off on your messages, for starters. Sprinkling details about creators and their content is also a good idea.
Handwriting your messages is how you take your notes to the next level, though.
Think about how delighted you feel when you receive a personal letter. Now consider how you can replicate that feeling with your PR package note.
Source: @jadedexter_
Heck, handwritten notes are so rare these days. That’s all the more reason to write one!
Translation? Handwritten notes make creators feel like a million bucks instead of a face in the crowd. The enthusiasm from the creators in our examples above says it all.
Be Sure to Say “Thank You”
This might seem obvious but we’ll say it again: thank creators for their time.
PR package notes don’t have to be complicated. Saying “thank you” should be super straightforward, right? Don’t overthink it.
Depending on your relationship with the creator, you might say “thank you” for…
- Being a customer (see below)
- Posting an awesome piece of content
- Shouting out your brand on Instagram or TikTok
Source: @kentfoodiesguide
Even if they don’t say it outright, creators want to feel valued and appreciated.
Don’t send a PR package expecting something specific in return. Instead, focus on building a connection. How you say “thank you” can help you do just that.
Don’t Be Shy About Sharing Your @Social Handles
This a small tip but definitely worth mentioning!
A subtle way to encourage tags from influencers is to include your social @handles within your notes. This is much more straightforward if you’re using a business card or branded letterhead.
Most creators will be more than willing to give you a shout-out, no problem. That said, if you have a complicated @handle or a name similar to another business, better to be safe than sorry.
Give Creators a Nudge with a Call-to-Action
Your notes shouldn’t feel like a laundry list of instructions for creators.
That said, gifting campaigns are a prime opportunity to learn what relevant influencers think about your brand. A light call-to-action is totally fine if it doesn’t distract from the rest of your message.
A few sample call-to-action phrases for your PR package notes:
- “Let us know what you think…”
- “Feel free to use [#hashtag] (or tag us [@brand]) to share the love!”
- “If you have any questions, feel free to reach out to us at [@contact]!”
Below is a PR package letter example with a specific call-to-action. Take note of the clear line of communication between the creator and the brand (“Looking forward to your feedback on our toner”).
Source: @sarahcolbrese
Your notes should establish that the relationship between you and the creator is just beginning (hint: not ending). Messages that warrant some sort of response via social are ideal. That includes messages, @tags and posts like the one above.
When in Doubt, “Wow” Recipients with Your Creativity
A little bit of creativity with your PR boxes can go a long way. Consider steps to score serious style points with creators and make an impression. This includes:
- Using custom (or branded) stationery
- Colorful packaging (see below)
- Writing with colored pens (or colorful fonts for typed letters)
- Sneak in some branded swag or stickers
Source: @sisterz_with_taste
The takeaway? Brainstorm how you can put together a PR package that would result in great unboxing content for your creators.
4 PR Package Note Templates and Samples
Now, onto the good stuff! If you’re still struggling with writer’s block, we’ve got a few templates that can help.
We’ve separated our PR package note samples based on industry. No matter what you’re selling, these samples are a solid starting point for your messages. You can adapt them to email outreach or DMs depending on what your creators prefer.
Note: Of course, these samples aren’t the only way to write notes. We encourage you to get creative!
1. Beauty Brand Message Sample
2. Fashion Brand Message Sample
3. Food Brand Message Sample
4. Tech Brand Message Sample
How to Delight More Influencers (Without Writing Hundreds of PR Package Notes)
It’s no secret that positive first impressions are key to building a loyal customer base.
Sure, these notes might seem like an “extra” step in the process of gifting products.
But building relationships with creators or earning quality content.
Of course, brands today need more than just a handful of posts from influencers to make their product seeding campaigns worthwhile in terms of time and resources.
Earning hundreds of posts from authentic influencers in-house isn’t realistic. Writing hundreds of personalized notes isn’t, either.
That’s exactly why brands are using Statusphere’s platform to earn content at scale without sacrificing those positive first impressions on creators.
Our platform only matches brands with influencers from our established and vetted creator community using 250+ first-party data points. Not only that but our platform also makes it possible for brands to send personalized messages to creators as part of their shipments.
Rather than worry about making first impressions, we’ve already taken care of that step ourselves. Relevant matches plus streamlined fulfillment means that influencers are delighted when you receive your products. Not to mention you can use our platform to send personalized PR packages and seeding kits to creators.
Want to learn more about how our software works? Get in touch with our team of experts to see how our platform scales PR boxes for brands in a fraction of the time.
This article was first published in November 2020. It was last updated on November 21, 2024.
