How to Improve my SEO
So the big question is, how to improve my SEO (Search Engine Optimization) to be found on Google. I had been part of a couple of platforms in the past that knew how important a Blog was for succeeding in your online business. But, it wasn’t until I found my latest venture, that I realized I had been doing a lot of things wrong in regards to my blogging and my optimization of my blog posts.
I would write up a post, usually just over 300 words, throw in some keywords (I did know keywords were important but still wasn’t sure how to research them), grab any image off Google, (another big no-no) and make sure it looked pretty…. then hit PUBLISH.
It really was a recipe for disaster. Or more, a recipe for my posts not being found. And I didn’t want to be writing posts day in, day out for no result.
I am definitely no expert when it comes to writing blogs. Yes I have been doing it for a little while, but being part of a program that teaches me the right way to be found on Google has me now placing on Google’s page 1. But the best part I like to do is to be able to share my knowledge with others because I know it can be damn tough to get your business found online.
Unless you have a healthy advertising $$$ budget to direct copious amounts of traffic to your website, or your services and products, then you had better buckle up and read on!
When you write posts online you definitely want to be found. And by “found” I mean, search engines have found your post and are ranking them – and hopefully on page 1. At the end of the day guys, if you are not on Page 1 or 2 then really you may as well not be on there at all.
Here’s a question for ya: Do you search past the first couple of pages when researching anything online? You know, go to Page 3 or 5 or 10. I know I don’t, and I bet you don’t either.
So read on for some key factors for optimizing your blog post and having a better potential of being found!
Your Topic and Keyword Research
So you are about to start a blog post. First up, you need to know what topic you are going to write about. And for the purpose of this post. I am going to give the example of what this post is all about.
SEO or search engine optimization and how to improve it so I can be found.
So there is my topic. What do I do now?
Well what I must not do is play a guessing game on what people are actually typing into Google. First up I use this keyword tool called Jaaxy, to bring up various keyword terms so I know that people are indeed typing these terms into Google search.
And I need to also know that this keyword term is getting traffic, plus that they are low competition keywords. Which means not too many websites are using these specific keywords, which will give me a better chance of ranking in Google.
I also then go to Google Instant search and type my keywords I am about to write about, so I do know people are actually typing these in. Because when you start a keyword search, Google will show you the most searched terms in a drop down menu like I have in this image above. It is so important to know that you are choosing keywords that people all over the world are using.
And as you can see other keyword terms and ideas come up as well. So now I know, people are defintitely typing these in because Google returns the keywords that are typed in the most. And what a bonus, a few more ideas to write about! But make sure you have some sort of keyword tool that can analyze these keywords and show you these terms are worth writing about. As in, they do get traffic.
Blog Content and “How Much do I write?”
So you have written your content and a question is sometimes raised, “How long should my article be?”
I think this could be up for debate because I have ranked on page 1 and 2 of google for various length posts. I know my longer posts of 1800 plus words are those that ranked on page 1.
I had a 630-word post that was sitting on page 2. But I do think the longer the post, the quality, and depth you write within the article is really important.
You must be giving lots of good information and write like you talk. There is nothing worse than going to a blog and feeling like you are about to embark on a boring essay. Just all blocks of text and no images to enjoy visually. So be creative, be informative, and be yourself!
Finding Good Images
You must be putting images on your posts as well. There is nothing worse than seeing a post that is just full of text…. Boring comes to mind! A couple of pics throughout and also one in the set featured area (this image will show up if you share on social media) and also featured alongside your title and summary in your blog roll.
But make sure if you are finding your images online that you are using those that you are allowed to. You cannot go onto Google and just grab any old image. I have detailed info here on Finding Free Images and it includes some free image sites you can check out as well.
Before I forget also, make sure in the admin area (where you are writing your post just before publishing) that you put your keywords in the alt tag area of your image. Again, another way of being found because that image is linked back to your post and website.
Internal and External links
You must also be linking your new post to other posts on your blog. This tells google that you have other relevant information and quality content elsewhere on your site. So look for a couple of words that are in your post, and that when linked will give additional information to expand on something.
If you see the links here in this post – they lead you to more detailed information on a certain topic you may need to read up about. Plus it is a good way for other posts on your site to be read.
An external link should be to an authority site. It is always good to have just the one for better optimization and keeping the 2 to 4 other links that you place on your post, internal and pointing to relevant posts on your site. As you will see below there is an external link to an authority site below called Yoast that explains more about SEO.
Meta Title and Meta Description
If you have installed the plugin “All in 1 SEO” or Yoast then you have the option of putting in Meta titles and a Meta description. When this plugin is installed it can be found in the Admin area when creating your post and located at the bottom. Writing creative and catchy headlines and description can be the difference between someone clicking on your link before someone else.
And if you are new to blogging and want to learn how to write a blog post properly, then check out my review here on the program that taught me everything you read about here!
I do hope you got a lot from how to improve your SEO in blog posts. Can you think of anything else that may assist as well for posts to get ranked better? Do comment and share below!